DETERMINANTS OF CHAMPIONSHIP ATTRACTIVENESS OF POPULAR EVENTS IN BURKINA FASO: THE CRITICAL ROLE OF BIOTOPE, BIOCENOSIS, AND MEDIA ON THE NATIONAL FOOTBALL CHAMPIONSHIP
DOI:
https://doi.org/10.51594/ijmer.v2i1.96Keywords:
Football, Championship, Attractiveness, Marketing, SportsAbstract
The purpose of this paper is to investigate the attractiveness of the popular events in Burkina Faso such as the national championship of football. In the West African context in general, and particularly in Burkina Faso, there are some challenges in the national Championship of football and this study concern is to bring out some solutions to the football issues in the Burkinabe context. There are two (2) approaches in this study. The first approach is a qualitative one. The second approach is a quantitative one. Qualitative data is collected by the mean of a digital recorder through semi-structured interviews and transcribed by hand. Quantitative data is collected by the means of a questionnaire and data is analyzed using Sphinx IQ2. The results show that the Burkinabe national championship attractiveness is strongly related to the biocenosis attractiveness, the biotope attractiveness, the media choice and the media impact.
Published
Issue
Section
Copyright (c) 2020 Théophile Bindeouè Nassè
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Fair East Publishing has chosen to apply for the Creative Common Attribution Noncommercial 4.0 Licence (CC BY) license on our published work. Authors who wish to publish their manuscript in our journal agree on the following terms:1. Authors retain the copyright and grant us (Fair East Publishing and its subsidiary journals) the right for first publication with the work licensed under a Creative Commons Attribution (CC BY) License which permits others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal. Under this license, author retains the ownership of the copyright of their content, but anyone is allowed to download, reuse, reprint, modify, distribute, and/or copy the contents as long as the original authors and source are cited. No permission is required from the publishers or authors.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (for example, publishing it as a book or submitting it to an institutional repository), with an acknowledgment of its initial publication in Fair East Publishing owned journals.
3. We encourage our authors/contributors to post their work online (such as posting it on their website or some institutional repositories) prior to and during the submission process since it produces scholarly exchange and greater and earlier citation of published work.