EMERGENCE OF ECONOMIC INTELLIGENCE APPROACH IN WEST AFRICA: CASE OF A TELCO IN BURKINA FASO
DOI:
https://doi.org/10.51594/ijmer.v2i5.181Abstract
This paper focuses on the relationship between economic intelligence (EI, understood in the informational sense of the term, Martre (1994) and performance. It raises the question of the impact of the deployment of EI on improving the company’s results. Our theoretical approach is based on the corpus of management of the EI system, which is a dedicated IS. The epistemological positioning is of the constructivist type and the methodological approach, of the qualitative type. As for our approach, it is based on an exploration based on a case study in the mobile phone sector investigated in 2018 in BurkinaFaso, especially in the city of Ouagadougou. Our results showthat steering the dynamics of EI improves the performance of the organization in the terms of achieving pre-established objectives. This case study addresses its own limits and it may be subject to some extensions in the future.
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Copyright (c) 2020 Dr. Honoré Ouédraogo, Dr. Théophile Bindeouè Nassè
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